The use of basic web design is appropriate for an Internet site which does not require too much elaborate functions and features. This type of web design has three fundamental principles: proximity, alignment, and consistency.
First of all, proximity pertains to the distance between the elements on a page. This principle describes how elements are related to each other. Such elements include blocks of text, headings, navigation, buttons, and frames. The principle of proximity states that elements which are near to one another are more closely related than those that are farther apart.
The second principle is alignment. Alignment causes a great impact on the readability of text in web pages. Groups of text that are aligned to the center usually signify a heading or a title. However, it should be noted that improper use of center alignment causes difficulty in finding the starting point of the next line of text. Pieces of text that are aligned to the right may be used to create an aesthetic look or to separate some parts of text from the main content. Similar to center alignment, right alignment should be used carefully. Blocks of text that are left aligned provide a consistent starting point for the following line. This type of alignment makes reading text easier as the eye of the reader can quickly find the starting point of a subsequent line.
The last principle of basic web design is consistency. This refers to the use of a single theme throughout a website. Being consistent does not mean that all the web pages on a site should be exactly similar to each other. Instead, consistency can be achieved by making enough subtle similarities in the pages to give the site an even appearance. In addition, this principle is a major factor in making a website completely navigable.
